The Art of Storytelling: Shaping Iconic Brands for the Future

49er Industry Chat Candice Jacobson

The Art of Storytelling: Shaping Iconic Brands for the Future
Candice Jacobson '07
Executive Director, Brand Communications
IHOP
 

Join us for a captivating session with Candice Jacobson ‘07 as she delves into "The Art of Storytelling: Shaping Iconic Brands for the Future." With nearly two decades of experience as a strategic marketing and communications executive, Candice has pioneered 360-degree campaigns for renowned brands across industries—from Hot Wheels and Barbie to IHOP and TaylorMade Golf. Discover how she sparks purpose, cultural relevance, and meaningful connections through unforgettable brand narratives. Don't miss this opportunity to gain insights from a leader celebrated for her impactful contributions to global brand strategy.

This conversation is part of Grow Long Beach’s Hospitality and Tourism sector, Mayor Rex Richardson’s initiative to strengthen workforce pipelines and drive economic growth. 

Candice is a strategic marketing and communications executive with nearly two decades of experience shaping and evolving some of the world’s most iconic brands. A natural storyteller, Candice has crafted integrated 360-degree campaigns that spark purpose, cultural relevance, and meaningful connections with today’s consumers. Over the years, Candice has had the privilege of working on a diverse lineup of brands across industries—sports, apparel, toys, food and beverage, and heritage names like Hot Wheels, Barbie, UNO, Fisher-Price, IHOP, Carl’s Jr., Hardee’s, TaylorMade Golf, Carhartt, ICON Aircraft, and DIRECTV. Whether it’s leading award-winning campaigns, securing top-tier media placements, or shaping bold messaging strategies, her focus is always on making brands unforgettable. With expertise spanning consumer, corporate, internal, CSR, and crisis communications, she has driven double-digit sales growth, earned media recognition, and sustained market leadership for globally recognized companies. Honors like PRWeek’s Power List and a 40 Under 40 award highlight her work’s impact—but the journey of building authentic brand narratives motivates her every day.