Marketing Department News
Recent Articles and Events from the Marketing Department
Conflict Recovery in Socialist Utopia
Conflict Recovery in Socialist Utopia - A Critical Analysis of Vietnam’s Post-war Reconstruction Policies through a Visual Interpretation of 1976-1986 Propaganda PostersAuthor: Hieu P. NguyenDOI Publication: Date: March 27, 2024The Vietnam War left a newly re-unified Vietnam with innumerable challenges…
Research Seminar Series: March 29
Department of Marketing Research Seminar (Spring 2024)
Department of Marketing Research Seminar (Spring 2024)
Date: Friday, March 29, 2024
Time: 3:30 PM - 5 PM
COB 214 / Zoom (ID: 818 630 9756)
Light refreshments will be offered in COB 214
Aiden Lee: Engaging First Impressions: Predicting Viewer Engagement with Video Ads Through Visual and Audio Saliency
Abstract: This study examines how visual and audio saliency impacts viewer engagement with digital ads, a vital concern for brand…
Department of Marketing Research Seminar (Spring 2024)
Department of Marketing Research Seminar (Spring 2024)
Date: Friday, March 1, 2024
Time: 3:30 PM - 5 PM
COB 214 / Zoom (ID: 818 630 9756)
Light refreshments will be offered in COB 214
Lay Beliefs About AI Assessment of Interpersonal Skills in Personnel Selection
Dr. Young Eun Huh
We examine consumers' lay beliefs about AI selection tools and their consequences. While a field study demonstrates that AI outperforms humans in predicting interpersonal…
Long Beach Small Business Expectations for Rest of 2023
The trend of small business nationally remains cautious. Small business optimism is inching higher but remains far below levels measured prior to 2019 and the years of Covid-19 lockdowns,
