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2Q/2021:  "Post-Pandemic: Helping Small Business Recover and Thrive" 

Homer, Pamela Miles (2021), “,” Journal of Business Research, 133 (September), 420-431. When sadness and hope work to motivate charitable giving Highlights The power of using hope and sadness in a donation appeal for a human-needs cause is explored. Empirical evidence from three studies supports the proposed sympathy + inspiration-helping hypothesis.…

Winners of Sustainability Showcase Project from Green Marketing The students are assigned a green marketing plan for a company as their final project and, as part of that, they have to develop 10 indicators that show how the company is 'doing well by doing good.' The next step is to illustrate those 10 indicators in the form of a poster which they must submit to the annual Sustainability Showcase. This year, the Chipotle team came in 2nd place and the Bloom Energy team came in 3rd place.

Research is forthcoming in the Journal of Consumer Affairs, the presented PDF file is a Non-technical summary:  (pdf)  Our study shows that consumers use rhino horn’s scarcity and price as proof of its medicinal properties. One…